Gradually, with 80, 90 into the marriage age, the Home Furnishing building materials industry, consumer groups also changed, young has become the current trend, if it continues to maintain the style of Home Furnishing traditional mode, has been completely unable to reach young consumer demand for traditional Home Furnishing dealers, improve the product chain and launch the new product has become one of the main problems. As for the sanitary ware enterprises, facing the market of such "fresh meat", it is necessary for enterprises to reform and innovate the products and break through the design style.
"Fashion" products are more favored by consumers
"Young, stylish, personalized" is the symbol of the new generation of consumer demand in Home Furnishing Home Furnishing, in the bathroom for example, personalized bathroom products have been favored by consumers in the market, but now the bathroom style and function is not sufficient to meet the needs of young consumers, homogenization phenomenon is serious, this one a commonplace talk of an old scholar. The topic is still prevalent in the current Home Furnishing industry market, though the difference has already started, but similar sanitary products still exists in the market. Therefore, even if the home enterprises use personalization as a way to attract consumers, they can not have much attraction for young consumers seeking to show their personality. Home Furnishing enterprises want to win the young consumers, a development model is not feasible, must type and function of innovative products, rich product, let Home Furnishing design style from "traditional" into the "state of fashion".
Household production should follow a diversified pattern
"Younger" Home Furnishing including the appearance, function and material three aspects, so, what kind of appearance, in order to attract young consumers? Young consumers can not only pursue the "green environmental protection", Home Furnishing for the younger generation of consumers, only the basic standard. On the basis of basic standards, bathroom products should also have a beautiful appearance, a variety of functions. At present, most of the products on the market have a single function, but the functions still remain in place, and there is still a long way to go for home enterprises.
You want to enter the "meat" gathered in the market, Home Furnishing enterprises must "changed" especially to new products to cater to the tastes of consumers. As sanitary enterprises, develop a unique and innovative new products chain, can quickly occupy the market in the future, all-round promotion of enterprise value maximization, to win the consumer market, the future of the road to a wider and longer.
